Executive Summary
Business Name:
Auto Obsessive Mobile Car Wash & Detailing
Business Model:
A mobile car wash and detailing service that provides on-site vehicle cleaning for clients across Johannesburg South, using advanced Chinese technology and custom-designed vans. The business will offer a range of services, including basic washes, detailing, and subscription models for frequent customers.
Mission Statement:
“Driven by excellence, powered by opportunity — redefining mobile car care in Africa.”
Tagline:
“Obsessed with the details.”
Social Impact:
Empowering homeless individuals through training and employment as part of a Corporate Social Responsibility (CSR) initiative.
Company Overview
Auto Obsessive Mobile Car Wash & Detailing aims to transform the car care industry in South Africa by offering a high-quality, eco-friendly, and efficient mobile service. The business will operate using fully equipped, eco-conscious vans with advanced Chinese technology, providing top-tier cleaning and detailing services.
- Launch Date: 31st June 2025
- Location: Johannesburg South, targeting high-density residential estates, office parks, and commercial clients.
- Legal Structure: Private company, registered with the South African government (Registration Number: 2025/265680/07).
- Key Staff: A mix of trained professionals from local communities, focusing on skilled labor and offering empowerment opportunities for the homeless.
Market Analysis
Industry Overview:
The South African car wash industry is experiencing growth, driven by busy lifestyles, increased car ownership, and environmental concerns.
Target Market:
- Private Car Owners: Individuals seeking a convenient, high-quality service.
- Commercial Clients: Office parks, schools, and estates that need regular, scheduled services.
- Fleet Owners: Companies with fleets that need ongoing detailing and cleaning.
- Tourism/Corporate Clients: SUVs, trucks, and high-end vehicles used for tourism or corporate purposes.
Competitors:
Few mobile car wash services offer the level of detailing, advanced technology, and social impact initiatives that Auto Obsessive will provide.
Marketing & Sales Strategy
- Brand Positioning: Market Auto Obsessive as a premium, eco-friendly mobile car wash that offers convenience and exceptional customer service.
- Pricing Strategy: Competitive pricing with flexible packages. R200 for a basic wash, with premium options for detailing and additional services.
- Online Presence: Establish a strong digital footprint through a professional website, social media platforms (Instagram, Facebook), and SEO to drive online bookings.
- Partnerships: Collaborate with residential estates, office parks, and fleet operators to secure long-term contracts and bulk deals.
- Customer Retention: Offer subscription services for regular clients at discounted rates, enhancing customer loyalty and providing consistent revenue streams.
Social Impact:
Empowering homeless individuals through training and employment as part of a Corporate Social Responsibility (CSR) initiative.
AUTO OBSESSIVE 